Thursday 20 June 2019

Is an £85 primer worth the money? Avant Pro Perfecting Collagen Touche Eclat Primer

Until recently, I was a Glossybox subscriber - I recently cancelled my subscription as I found the boxes to be a bit same-y and just not worth it for me. I think beauty subscription boxes are a great idea, and I've discovered some great products through using Glossybox, but it's time to try something new. Regardless, in my most recent Glossybox I received the Avant Pro Perfecting Collagen Touche Eclat Primer which is a ridiculously long name for a primer. Here's my thoughts...

Avant Pro Perfecting Collagen Touche Eclat Primer - the lowdown

This retails for £85 - it's 30ml full sized, and the packaging of product looks like a glass bottle with a pump from what I can see on their website. I got a full sized 30ml sample, but it was just in a squeezy tube. Packaging isn't a massive deal for me, and I was looking forward to trying this out. It's marketed as 'silky and lightweight' and claims to hydrate, matify, soften, nourish and protect the skin while improving texture. As you can imagine, with the high price tag and the lengthy claims, I had high hopes for this stuff!

tube of primer on a blanket with a small unicorn toy

Avant Pro Perfecting Collagen Touche Eclat Primer - my experience

I've used this around 3 or 4 times now and I have to say, I'm really not impressed. It feels like your bog standard moisturiser, rather than an actual primer - it doesn't go tacky, nor does it have that matte/silicone kind of feel to it. It doesn't seem to have much of a scent to it, and the tube dispenses the product easily. My make up applied absolutely fine on top of it but within a couple of hours it looked AWFUL each time. The first time I wore it was for a bar shift, which can get a bit hot and sweaty, so I put it down to that. However, I've used it a few more times with similar results - my make up just doesn't stay on my face, and genuinely looks worse than the days when I forget about primer altogether!

If I'd paid £85 for this, I'd be fuming. As it is, I'm a bit miffed but I'm going to pass it on to my mum to see how she gets on with it. For reference I have quite dry skin, so maybe if your skin is oily you'll get on with it a bit better - though I personally don't think it's worth trying with the £85 price tag...

Have you tried anything from Avant? Let me know! Click here for some better primers, too.

For a super-old blog post about primers, CLICK HERE


  1. I honestly did a double take when a saw the price. £85!! And for a bit of a bad product?! Ughhh I'll pass thanks.

    The Crown Wings | UK Travel & Lifestyle Blog

  2. Eeek £85 is ridiculously expensive for a primer. The most luxurious one I've ever purchased is the YSL Touche Éclat Blur Primer but I was bloody lovely.

  3. Oh wow, that is so expensive for a primer. I've only ever spent £30 max for a primer and they've always worked well for me so it's a little confusing why a £85 primer would be a bit of a dud x

    Lauren |

  4. I don't think I'd ever spend this much on a primer, there's amazing ones on the market that are a fraction of the price!

  5. I don't think I could spend that much on a primer, I don't see how a primer could be worth that much at all. It's mental.

  6. £85 is insane! I wouldn't personally but I'm not always massive on primers xx

  7. Oh no! that sucks! :( £85 is a lot!

    Erin || MakeErinOver

  8. I'd never spend £85 on a primer, that's so expensive!

  9. That is such much for a primer. At about £25 for a normal high end one is already soo much x

    Joyce |

  10. £85?!! It best do my ironing for that!

  11. £85 is steep, in fact I think I would cry.

    Amy x
    The July Rose